Unicorns

Briefing:

The data surrounds us everywhere and is potentially fascinating. But data doesn’t say anything on its own. Someone has to help it tell a story to increase its understanding and drive action. Something that Cole Nussbaumer Knaflic, an industry leader who founded storytelling with data (SWD), knows well.

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Challenges:

SWD has operated since 2010 when Cole began to combine her job at Google as People Analytics Manager with the creation and delivery of workshops on data visualization and storytelling around the world. Until last year

• SWD website functioned as a repository for all the content
• Cole and her team generate: blog posts, podcast episodes, workshops, etc.
• She had thousands of followers on Twitter, and thousands of people h
• The top features the SWD community offers has made it the

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Solution:

SWD has operated since 2010 when Cole began to combine her job at Google as People Analytics Manager with the creation and delivery of workshops on data visualization and storytelling around the world. Until last year. The top features the SWD community offers has made it the place to be if you want to be part of this increasing industry. It has approaching 5,000 members, growing at the rate of 500 new users average.

• SWD website functioned as a repository for all the content
• Cole and her team generate: blog posts, podcast episodes, workshops, etc.
• She had thousands of followers on Twitter, and thousands of people h
• The top features the SWD community offers has made it the